Checklist For Successful Valentines Day Jewelry Rentals

By Bryan Collins
The Bryce Company

Valentine’s Day is the second busiest jewelry rental holiday. A few simple steps can drastically increase your jewelry rental agreements. (recommended reading 12 Steps for Successfully Renting Jewelry)

Check out your inventory. What categories are low? Do you have a selection of Bridal items? Hearts will be needed, both ring and pendant styles are popular at Valentine’s Day. A large percentage of Valentines Day jewelry rentals are impulse. Being "out of stock" is being out of business.

Spend a few dollars on Valentine’s decorations. $5 can make your jewelry case the center of attention. A properly merchandised display will be your best salesperson. Carry the theme throughout your store and get everyone in the mood for the holiday.

Get your staff excited about jewelry! Jewelry is the most profitable category of rental merchandise. Place a reminder on the point of sale computer "Suggest Jewelry for Valentines Day!"

Consider Free Gift-wrapping and a Free Valentine’s Day Card with new jewelry rentals. Other great ideas are a single rose or a small box of chocolates. A drawing for a large box of candy, a dozen roses delivered on Valentines Day, or a Free piece of jewelry are also proven winners. The key is to generate excitement and focus your customer’s attention on the benefits of shopping with you this holiday.

Valentines Day is a "Made for jewelry holiday." It doesn't take a big budget and weeks of planning to have a successful jewelry program. A wide selection of quality product and touch of excitement can give a big boost to your bottom line.